Frequently asked questions¶
Short answers to the questions customers ask most. Each one links to a fuller page.
Squoosh basics¶
What is Squoosh?¶
Squoosh runs AI synthetic shoppers against two versions of a web page and tells you which one converts better. A Standard run returns a verdict with a confidence score in around 20 minutes, instead of waiting weeks for live traffic. See What is Squoosh?.
Do I provide the variant, or does Squoosh make it?¶
You provide it. Squoosh does not generate or write the variant — you build version B, and Squoosh tests your real change. In the wizard you give Squoosh the Variant page (B) so its shoppers and reviewer land on the right version. See How you ship variants.
What can I test?¶
Any page you can reach by URL, compared as two versions: a Control page (A) and a Variant page (B). The proven path is Two URLs — one address per version. If your variant lives on a single URL behind a testing tool (VWO, Optimizely, AB Tasty) or a feature flag (LaunchDarkly, Statsig, Split), those modes are available but still early; for those, start with How you ship variants or contact the Squoosh team.
How long does a test take?¶
A Standard run is estimated at around 20 minutes. Results arrive as shoppers finish, and the run can end earlier once a winner holds. Times are estimates, not guarantees. See Experiment lifecycle and auto-stop.
What is a Conversion Report?¶
A Conversion Report examines a single page for friction in the path to conversion, rather than comparing two versions. Instead of a large statistical sample, it uses a small named panel of 2–10 synthetic shoppers you assemble by archetype (Budget hunter, Deep researcher, Impulse buyer, Brand loyalist, Skeptic, Gift buyer). You can watch any individual shopper from the panel. There is no winner, lift, or confidence — the output is a ranked leak report with per-shopper evidence. See Conversion Reports.
Credits and limits¶
What is a credit? What is a test?¶
A credit is the unit you spend to run a test. A test is one experiment run — an A/B test or a Conversion Report. The sidebar shows N tests left, meaning how many Standard tests your current credit balance covers. See Credits and tests.
How much does a test cost?¶
The wizard shows the exact cost before you launch and your balance after. The Standard sample of 1,000 synthetic shoppers costs 200 credits. See Credits and tests.
How do I get more credits or raise my limits?¶
Contact the Squoosh team at support@squoosh.ai to top up credits or change your plan — self-serve billing isn't available yet. Plans cap how many tests you can run each month (5 by default) and how many properties you can have (1 by default); hitting a cap prompts Upgrade your plan. See Credits and billing.
Reading results¶
Why does Squoosh call a winner at 80% confidence?¶
So you can learn from a test and move to the next idea faster. An 80% bar is a deliberate, more iteration-friendly choice than the 95% a traditional A/B tool waits for; the trade-off is a higher chance of a false positive. If you need more certainty, re-run with a larger audience. See How Squoosh decides a winner.
Why is my lift smaller than the raw difference?¶
The lift Squoosh shows is an estimated real-world lift, deliberately discounted. Synthetic shoppers represent the part of your traffic a page change can actually move; real traffic also includes people who would convert or bounce no matter what, so Squoosh scales the raw result down to estimate live impact. See Reading lift and confidence.
Can the original win?¶
Yes. Keep the original is a real, first-class outcome — a change that costs you conversions is worth knowing about before you ship it. There is no ship or deploy button; rolling out the variant is always your call. See How Squoosh decides a winner.
Why does the verdict disagree with the table?¶
The headline can reflect the reviewer's read while the table shows the raw shopper rate, and the two can point in different directions. You might see a + number for the variant yet still be told to keep the original — the change didn't earn the lift, so Squoosh doesn't credit it. See Reading lift and confidence.
Synthetic shoppers and accuracy¶
How are synthetic shoppers calibrated?¶
Squoosh reads your real traffic mix — device, traffic source, and geography — from your connected analytics source and builds a shopper pool whose distribution matches it. The Shopper match score shows how closely the synthetic pool overlaps your recorded traffic. See Synthetic shoppers.
Do I need Shopify?¶
No. Connect Shopify or Google Analytics to calibrate your shoppers to your real traffic — either source works. Without a connected source, Squoosh can still generate a pool from a general e-commerce default, but the match score is unavailable until you connect one. See Connect Shopify or Connect Google Analytics.
How do I keep synthetic traffic out of my analytics?¶
Squoosh marks its synthetic shoppers so you can exclude them from your analytics, and you control how that traffic is handled in Settings → Analytics & Privacy. See Keep synthetic traffic out of your analytics.
When does a run stop on its own?¶
Auto-stop is always on. A run ends early once a winner holds at the 80% confidence bar, but never before 40% of the sample finishes. See Experiment lifecycle and auto-stop.