Connect Google Analytics¶

Connecting Google Analytics (GA4) gives Squoosh a source to calibrate your synthetic shoppers against. Squoosh reads your recorded traffic and shapes the shopper pool to match your real visitors, so experiment results reflect your actual audience. This page covers what the connection does and how to set it up from the Integrations page.

What the connection does¶

Google Analytics is a calibration source. When it's connected, Squoosh reads your recorded traffic and builds synthetic shoppers whose mix of device, traffic source, and geography matches your real visitors.

The connection is not required to run a test — Squoosh can build a pool from a general e-commerce mix without it. Calibrating to your own traffic is what makes the shoppers, and the results, specific to your store. For how the calibrated pool behaves and how the match is measured, see Synthetic shoppers.

Connect Google Analytics¶

Sign in with a Google account that already has access to the property. You need Viewer access or higher on the GA4 property to select it.

1. In the sidebar, click Integrations.
2. In the Google Analytics row, click Connect.
3. In the dialog, select your Account.
4. Select the Property to calibrate against.
5. Select the Conversion event — the event Squoosh treats as a conversion when calibrating. It defaults to purchase.
6. Click Confirm.

The row then shows Connected to {property name}.

The connection saves only after you select a property and confirm. Selecting the account alone does nothing.

Calibrate your shoppers¶

Connecting Google Analytics makes a source available; it does not build the shopper pool on its own. After you connect, open Synthetic Shoppers and calibrate, so the pool is shaped to your recorded traffic. See Calibrate synthetic shoppers for the steps.

Change or remove the connection¶

In the Google Analytics row:

• Click Configure to change the account, property, or conversion event.
• Click Disconnect to remove the connection. Squoosh stops using Google Analytics to calibrate shoppers for this workspace. You can reconnect at any time.

Connect during setup¶

You can also connect Google Analytics while adding a property during first-time setup. That flow uses different labels for the same connection — Link GA4 Property and Continue instead of Connect and Confirm. See Set up Squoosh.

Troubleshooting¶

Related¶

• Synthetic shoppers — how the calibrated pool behaves and how the match is read.
• Connect Shopify — the other calibration source.
• Keep synthetic traffic out of your analytics — synthetic shoppers stay out of your GA4 and other dashboards.